Your data infrastructure.
Then your growth engine.

Built by people who ran the campaigns first, not data people guessing what marketers need. We're the data and reporting layer agencies and marketing teams plug into — ads come second.

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What we do

Three pillars: Data & BI, the CRM infrastructure underneath it, and Performance Marketing on top.

Data & BI

  • Data Audit
  • Blended cross-channel data
  • ETL Pipeline Creation
  • Data Warehouse Creation
  • Dashboards & Reporting
  • Analytics & Insights

CRM Infrastructure & Build

  • CRM setup & migration
  • Pipeline & workflow automation
  • Lead scoring & routing
  • Sales/marketing platform integrations

Performance Marketing

  • Meta Ads, Google Ads, LinkedIn Ads & Bing Ads
  • Media buying & campaign management
  • Creative testing
  • Omni-channel attribution modelling

Any one stands alone. Take all three, ongoing, as a full partner.

What we build in

Everything lands in one warehouse, then comes back out as a dashboard you own.

Collect Store Serve
Ad platforms
  • LinkedIn
  • Bing
Tracking
  • Tag Manager
  • GA4
CRM
  • Zoho
  • HubSpot
  • Salesforce
Warehouse
  • Supabase
  • PostgreSQL
Dashboard
  • Custom-built
  • Netlify

What you get

Your ad accounts tell one story. Your CRM tells another. Blending every channel into one view with omni-channel attribution is how you find out which one is true.

Performance overview Updated 06:00 today
Ad spend R320K
Leads (ad platforms) 451
Qualified (CRM) 311 69% of reported leads
Closed revenue R1.10M
Blended ROAS 3.4x

Closed revenue, weekly

R0 R120K R240K Wk 1 Wk 4 Wk 8

Same four channels, ranked by each source

By ad-platform leads By closed revenue (CRM) Meta198 Google121 Bing74 LinkedIn58 GoogleR465K LinkedInR301K MetaR246K BingR88K

Meta brought the most leads and the third-most revenue. LinkedIn brought the fewest and the second-most. No ad account can see this — only the CRM can.

Channel detail, ad platforms reconciled against the CRM
Channel Spend Leads Qualified Qual. rate Closed revenue ROAS
GoogleR118K1219679%R465K3.9x
LinkedInR64K585188%R301K4.7x
MetaR104K19812161%R246K2.4x
BingR34K744358%R88K2.6x
All channelsR320K45131169%R1.10M3.4x
Illustrative dashboard. The layout and the numbers are both examples, not client data.

Why us

We didn't start as data people. We ran the ads ourselves, then got tired of guessing which campaigns actually worked.

Data shops Build what's technically interesting. Never touched an ad account.
Agencies Report on what happened. No infrastructure underneath it.
drop-b Both. The infrastructure underneath, and the campaigns running on top of it.

Not in marketing at all? The same data and CRM infrastructure works just the same.

Ads are optional. The data layer isn't.

Let's look at your data.

Start with a data audit. No commitment beyond that first look.

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