Services / Data & BI

Data & BI

The layer everything else runs on. Every source blended into one warehouse you own, with omni-channel attribution so the numbers mean something.

What it covers

Taken in order. Most engagements start at the audit and stop wherever makes sense.

Data Audit

What you're tracking today, what's broken, what's missing, and what it would take to fix. Delivered as a written findings document, not a call.

Blended cross-channel data

Every ad platform, your GA4 data, and your CRM reconciled into one set of numbers, so five sources stop reporting five different truths.

ETL Pipeline Creation

Scheduled extraction from each platform, including GA4's BigQuery export, transformed into a consistent schema and loaded into your warehouse. Built to keep running without us.

Data Warehouse Creation

A Postgres or Supabase warehouse, modelled around the questions you actually ask, hosted on your infrastructure and owned by you.

Dashboards & Reporting

Custom-built, not a licensed BI tool with your logo on it. No per-seat fees, and it looks like your business rather than a template.

Analytics & Insights

Past the dashboard: what's driving performance, what's worth acting on, and what to ignore.

How the pipeline runs

Sources in, one warehouse in the middle, a dashboard you own on the other end.

Collect Store Serve
Ad platforms
  • LinkedIn
  • Bing
Tracking
  • Tag Manager
  • GA4
CRM
  • Zoho
  • HubSpot
  • Salesforce
Warehouse
  • Supabase
  • PostgreSQL
Dashboard
  • Custom-built
  • Netlify

The layer underneath

Before any dashboard exists there is a warehouse, a set of models and a test suite. This is the part an agency with a reporting template does not have.

Warehouse All sources synced 06:05
Connected sources 6
Rows loaded today 69,822
Models built 8
Tests passed 24/24 Every run, before anything publishes

Source syncs, last run

SourceRowsSyncedState
Meta Ads12,48106:02ok
Google Ads8,93006:02ok
LinkedIn Ads1,20406:03ok
Bing Ads2,11706:03ok
Google Analytics 441,20606:04ok
HubSpot3,88406:05ok

Models, built in order

  1. stagingstg_ads__spend
  2. stagingstg_ads__conversions
  3. stagingstg_crm__deals
  4. stagingstg_web__sessions
  5. intermediateint_conversions__deduped
  6. intermediateint_touchpoints__joined
  7. martmart_channel_performance
  8. martmart_attribution

The last two are what the dashboard reads from. Everything above them is yours to query directly.

Illustrative. Model names follow the convention we build to.

You own it

The warehouse, the pipelines and the dashboard are yours, whether or not you stay with us.

The usual arrangement Reporting lives inside the agency's tooling. The relationship ends and the reporting ends with it.
drop-b Built in your warehouse, on your infrastructure, with no licence you have to keep paying us to renew.

Start with the audit.

We map what exists before proposing anything to build.

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