Meta Ads

The platform most likely to tell you it is doing brilliantly. Meta claims generously, and the CRM is usually less impressed.

What we run

The work itself, on this platform specifically.

Consolidated where consolidation helps learning, split where you genuinely need to control budget. Not fifty ad sets starving each other.

Structured tests with enough volume per variant to read, because on Meta the creative is the targeting.

Retargeting that does not simply reclaim people who were going to convert anyway, which is where most reported Meta ROAS comes from.

Server-side events wired to real CRM outcomes rather than only on-site actions.

The conversion count Meta shows you depends entirely on which window it is using.

Illustrative figures for a single campaign in a single month.

Default windows credit Meta for a lot it did not cause. Seven-day click and one-day view is a generous way to mark your own homework.

Meta reports Conversions inside a wide attribution window, including people who saw an ad and would have converted regardless.

What that hides How many of those leads qualified, and how many closed. Meta cannot see either.

drop-b Meta's numbers set beside CRM-closed revenue, so retargeting is judged on incremental business rather than reclaimed credit.

Reported ROAS is a claim, not a result.

Rarely one channel on its own. The point is how they read together.

We reconcile your Meta Ads numbers against your CRM before touching a campaign.