About drop-b

We didn't start as data people. We ran the ads ourselves, then got tired of guessing which campaigns actually worked.

The short version

A media background is why the data work is built the way it is.

Years of running paid media taught us that every platform marks its own homework, and that the reports which look best are usually the ones furthest from the truth. Meta claims the conversion. Google claims the same conversion. The CRM, if anyone bothers to ask it, says neither of them closed anything.

So we built the layer that answers the question properly: every source blended into one warehouse, one attribution model across all of it, and a dashboard that shows what actually drove revenue. Then we went back to running ads, this time on top of something we could trust.

That order matters (how an engagement runs). A data team that has never spent a budget builds reporting that is technically correct and practically useless. We build for the decision a marketer has to make on Monday morning, because we used to be the ones making it.

Nic and the team

Nic Getkate, director, and the team behind drop-b.

Nic Getkate, director of drop-b

drop-b is run by Nic Getkate, its director, together with the team that builds and runs the work. Nic's background is in performance marketing and marketing automation, and later in data analytics and data engineering. That combination is what led to starting drop-b: data infrastructure designed by someone who has also run the campaigns it reports on.

To talk about your setup, get in touch or start with a free data audit. More on Nic Getkate.

Who we work with

Agencies and marketing teams, mostly. Anyone who needs their numbers to agree, in practice.

Agencies The data partner you plug in rather than hire. Your clients get the reporting layer; you don't build a data team. How it works for agencies, or see what we built for Swayze Media.
In-house marketing The infrastructure your team doesn't have time to build, run by people who understand what you need it for.
Everyone else Not a marketing team at all? The same warehouse, CRM and reporting work applies. Ads are optional.

Tools we work with

The platforms we set up, run and audit every week. Something else in your stack? Ask.

CRM

  • Zoho
  • HubSpot
  • Salesforce
  • GoHighLevel
  • monday CRM

Email and automation

  • Mailchimp
  • Klaviyo
  • Kit (ConvertKit)
  • MailerLite
  • EmailOctopus
  • Zapier

Tracking and analytics

  • Google Tag Manager
  • Google Analytics 4
  • Google Search Console

Ad platforms

  • Google Ads
  • Microsoft Advertising (Bing)
  • LinkedIn Ads
  • Meta Ads

SEO

  • Ahrefs
  • Semrush

Data

  • PostgreSQL

Come and check our working.

Start with an audit and judge us on the findings.

Book a consult