Bing Ads

Smaller volume, cheaper clicks, and far less competition. Usually the most underweighted line in an account, and the easiest to test properly.

What we run

The work itself, on this platform specifically.

Starting from your Google structure is sensible. Leaving it identical is not, because the audience and the auction are different.

Both run in Microsoft Advertising, with the feed and query work the platform actually rewards.

A demographic and device mix that does not match Google, handled deliberately rather than inherited.

Managed at a scale that matches its share of revenue, not neglected and not over-serviced.

Bing is never going to be the biggest line. That is not the same as not earning its place.

Illustrative figures, matching the sample dashboard.

Bing is small enough that most agencies never look, which is exactly why its true contribution is unknown either way.

The usual treatment A Google import left running untouched, reported on once a quarter if at all.

What that hides Whether the cheapest converting traffic in the account is being starved or wasted.

drop-b Held to the same blended, CRM-backed standard as every other channel, then scaled or cut on the evidence.

Small channels still deserve real numbers.

Rarely one channel on its own. The point is how they read together.

We reconcile your Bing Ads numbers against your CRM before touching a campaign.