LinkedIn Ads agency for B2B
LinkedIn is where B2B buyers are easiest to target and most expensive to reach. We judge each campaign on deals closed in your CRM months later, not on the cost per lead LinkedIn shows on day one.
Get the free auditLinkedIn advertising in South Africa and worldwide
We are based in South Africa and run LinkedIn B2B advertising for South African companies and for teams abroad, including agencies running LinkedIn for their own clients. The method is the same either way: campaigns are judged against closed revenue in your CRM, not against the leads LinkedIn reports.
What we run
The work itself, on this platform specifically. Planning a budget? Try the free LinkedIn Ads cost calculator.
Targeting
Job title, seniority and company targeting kept tight enough to matter, with the audience size honestly assessed before launch.
Lead gen forms
Native forms wired straight into the CRM, so a lead arrives with its source attached rather than as an untraceable row.
Sequenced creative
Campaigns built for a considered purchase rather than a single-touch conversion.
Cost discipline
High CPCs are only a problem if you cannot see what they turned into. We make that visible before we scale spend.
The revenue arrives after LinkedIn stops looking
Cost per lead is measured on day one. The deal that justifies it closes months later.
Why LinkedIn needs the CRM most
A B2B deal can take months to close. LinkedIn's reporting window closes long before the revenue arrives.
Expensive leads are not the same as expensive customers.
What LinkedIn Ads cost, and what to measure instead
LinkedIn clicks usually cost more than search or social clicks elsewhere. What you pay depends on how narrow the audience is, how many other advertisers want the same job titles and companies, the bid strategy, the ad format, and how relevant LinkedIn judges the creative to be.
Cost per lead is the number LinkedIn reports, and the one that misleads most. A lead that costs three times as much can still be the cheaper customer if it closes more often, or for more. The useful numbers are cost per qualified opportunity and cost per closed deal, and both come from the CRM. More detail in what LinkedIn Ads cost B2B companies. See why your ad platforms don't agree with your CRM.
LinkedIn for SaaS, and the CRM link
Where most LinkedIn reporting breaks, and how we wire it.
LinkedIn Ads for SaaS
Demo requests and trial sign-ups tracked through to paid accounts in the CRM, so campaigns are judged on revenue rather than sign-up volume.
Lead Gen Forms into the CRM
Native forms sent straight to Zoho, HubSpot, Salesforce, GoHighLevel or monday CRM, so every lead arrives with its campaign attached.
Conversions sent back to LinkedIn
LinkedIn's Conversions API can receive CRM stages such as qualified or closed-won, so the platform optimises toward deals rather than form fills.
The other platforms
Rarely one channel on its own. The point is how they read together.
Questions people ask
The short answers, before you book anything.
How much budget do we need for LinkedIn Ads?
There is no fixed minimum. What matters is whether the budget buys enough leads in your audience to read the results against your CRM, which the audit looks at before spend is scaled.
Do you use Lead Gen Forms or landing pages?
Either. Lead Gen Forms are wired into the CRM so each lead keeps its source; landing pages are tracked the same way.
Can you run LinkedIn Ads for our agency's clients?
Yes. We run LinkedIn for agencies as well as for B2B companies directly.
Do you work outside South Africa?
Yes. We are based in South Africa and run LinkedIn advertising for teams worldwide.
How do you decide whether LinkedIn worked?
By closed revenue in your CRM, tracked from the form to the closed deal, rather than by the cost per lead LinkedIn reports.
What does LinkedIn Ads management include?
Audience and campaign setup, creative, Lead Gen Forms or landing pages, tracking, budget management and reporting against closed CRM revenue.
What is a LinkedIn Ads agency?
An agency that plans, builds and manages your campaigns on LinkedIn. We do this for B2B companies and for agencies, and judge the results by closed revenue in your CRM.
Do you run LinkedIn Ads in South Africa?
Yes. We are based in South Africa and run LinkedIn advertising for South African and international advertisers.
Start with the audit.
We reconcile your LinkedIn Ads numbers against your CRM before touching a campaign. Or start with a free PPC audit of your ad accounts.
Get the free audit