LinkedIn Ads

The most expensive clicks you will buy, and the ones most likely to be worth it. You just cannot prove that inside LinkedIn.

What we run

The work itself, on this platform specifically.

Targeting

Job title, seniority and company targeting kept tight enough to matter, with the audience size honestly assessed before launch.

Lead gen forms

Native forms wired straight into the CRM, so a lead arrives with its source attached rather than as an untraceable row.

Sequenced creative

Campaigns built for a considered purchase rather than a single-touch conversion.

Cost discipline

High CPCs are only a problem if you cannot see what they turned into. We make that visible before we scale spend.

The revenue arrives after LinkedIn stops looking

Cost per lead is measured on day one. The deal that justifies it closes months later.

Illustrative. Cycle length varies by deal size.

Why LinkedIn needs the CRM most

A B2B deal can take months to close. LinkedIn's reporting window closes long before the revenue arrives.

LinkedIn reports Cost per lead, measured the day the form is submitted.

What that hides That the deal closed four months later, for more than every other channel combined.

drop-b Leads tracked from form to closed-won in the CRM, so LinkedIn is judged on the revenue it eventually produced — the work of a LinkedIn ads agency built for B2B sales cycles, not single-touch reporting.

Expensive leads are not the same as expensive customers.

The other platforms

Rarely one channel on its own. The point is how they read together.

Google Ads Meta Ads Bing Ads

Start with the audit.

We reconcile your LinkedIn Ads numbers against your CRM before touching a campaign.

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