B2B PPC agency, measured on closed revenue
drop-b is a B2B PPC agency for teams whose deals close in the CRM, not in the ad platform. We run Google, LinkedIn, Meta and Bing, and judge every campaign on closed revenue, because each platform's own conversion count overlaps with the others.
Get the free auditWhat it covers
Media buying, run against your data rather than the platform's marking of its own homework.
Meta, Google, LinkedIn & Bing Ads
Build, launch and day-to-day B2B PPC management across the platforms that matter to you, not all of them for the sake of it.
Media buying & campaign management
Structure, budget and bidding managed against blended performance, not per-platform ROAS.
Creative testing
Tests designed so the result is readable, with enough volume behind each variant to mean something.
Omni-channel attribution modelling
One model across every channel and the CRM, so credit is assigned once instead of claimed five times — the job of a marketing attribution agency, not a media buyer bolting on a spreadsheet.
Platforms
Each one reports differently and lies to you differently. A page each on how we handle it.
What changes when you can see closed revenue
Per-platform ROAS builds one budget. Revenue traced through the CRM builds a different one. This is the difference, on the same money.
Ads come second, deliberately
We will take on media without the data layer. We will just be worse at it, and so will everyone else.
How an engagement starts
Most clients move through these steps in order. You can stop after any of them and keep what was built.
1. Audit
About a week from the day read access is granted. A free marketing data audit of your ad accounts, tracking and CRM, delivered as written findings you keep.
2. Fix tracking and the CRM link
Conversions, offline imports and CRM integration set up so each lead keeps its source. Built in your own accounts.
3. Launch or restructure
Campaign structure, budgets and bidding set against blended numbers, so platforms stop claiming the same conversion, under one attribution model.
4. Reallocate on closed revenue
Ongoing reporting and media management. Budget moves toward the channels that close, which is not always the one with the best platform ROAS.
Who we work with
B2B teams with a sales cycle long enough that the ad platforms cannot see the outcome, and start-ups like Unsigned. Work out what a customer costs you by channel with the CAC calculator.
B2B and SaaS teams
In-house marketing teams that need paid media and the reporting to judge it, without hiring both.
Agencies
Agencies that want paid media or the data layer run for their own clients, under their own relationship.
South Africa and worldwide
Based in South Africa and working with teams abroad. The method is the same in every market.
Questions people ask
The short answers, before you book anything. Pricing in more depth: how much a B2B PPC agency costs.
What does working with a B2B PPC agency like drop-b cost?
Projects and retainers are quoted per client, once the free audit shows what needs doing. The audit itself costs nothing.
Do you need access to our CRM?
To judge campaigns on closed revenue, yes: read access to your CRM alongside your ad accounts and analytics. Without it we can still run the ads, but only against each platform's own numbers.
Which ad platforms and CRMs do you work with?
Google Ads, Meta Ads, LinkedIn Ads and Microsoft (Bing) Ads, connected to Zoho, HubSpot, Salesforce, GoHighLevel or monday CRM.
Do you work with agencies?
Yes. Agencies can plug us in to run paid media or the reporting layer for their own clients.
Where are you based?
South Africa, working with teams worldwide.
See what your ads are really doing.
The audit reconciles your ad accounts against your CRM before we touch a campaign. Or start with a free PPC audit of your ad accounts.
Get the free audit