Free marketing tools
Calculators and builders for paid media, tracking and attribution. Free, no sign-up, and everything runs in your browser.
UTM builder
Build campaign URLs with UTM parameters, and check the naming before it splits your GA4 reports. Free, and nothing leaves your browser.
Google Ads cost calculator
Work out the Google Ads budget you need from the customers you want, your cost per click and your conversion rates. Free, and it runs in your browser.
Meta Ads cost calculator
Work out the Facebook and Instagram ad budget you need from your target customers, cost per click and conversion rates. Free, and it runs in your browser.
LinkedIn Ads cost calculator
Work out the LinkedIn Ads budget you need for the B2B customers you want, from your cost per click and conversion rates. Free, and it runs in your browser.
Bing Ads cost calculator
Work out the Bing Ads budget you need from the customers you want, your cost per click and conversion rates. Free, and it runs in your browser.
CAC calculator
Calculate customer acquisition cost, CAC payback period and LTV:CAC, overall and for Google, Meta, LinkedIn and Bing. Free, and it runs in your browser.
Funnel calculator
See how visitors turn into leads, opportunities and customers, the revenue it produces, and the traffic you need to hit a target. Free, and it runs in.
Keyword wrapper
Wrap a keyword list in broad, "phrase" and [exact] match types for Google Ads and Microsoft Advertising, cleaned and deduplicated. Free, and it runs in.
Attribution gap calculator
Compare what your ad platforms claim with the leads your CRM received, and see how much they overlap.
Attribution model comparison
Enter the touches behind one deal and see how first-touch, last-touch, linear, time-decay, U-shaped and W-shaped models share the credit. Free, in your.
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