Google Ads agency for B2B
The platform with the clearest intent signal. We run it, then check what it reports against your CRM. Not sure where your spend goes? Start with a free Google Ads audit. Based in South Africa: Google Ads management in South Africa.
What we run
The work itself, on this platform specifically. Planning a budget? Try the free Google Ads cost calculator.
Search
Campaign and ad group structure built around search terms that actually convert, with the query report worked weekly rather than quarterly.
Performance Max
Run with the guardrails PMax does not give you by default: asset group discipline, exclusions, and its reporting pulled into your warehouse so results can be measured against closed revenue.
Shopping & feeds
Feed quality is most of Shopping performance. We fix the feed before we touch a bid.
Bidding & budget
Smart bidding fed through Enhanced Conversions with the values your CRM says are real, not the ones the tag happened to fire.
What reaches closed revenue
Google reports conversions by channel, asset group and search term. Only some of them can be matched to closed revenue in your CRM. That gap is what we measure.
Where Google's reporting stops
Google reports on its own conversions. It can't see which of them your sales team went on to close, or what they were worth.
A conversion is not a customer.
The other platforms
Rarely one channel on its own. The point is how they read together.
Start with the audit.
We reconcile your Google Ads numbers against your CRM before touching a campaign. Or start with a free PPC audit of your ad accounts.
Book a consult