The data audit
The starting point for every engagement, and the fastest way to find out whether your numbers can be trusted.
What we look at
Every source that claims to tell you how the business is doing.
Ad accounts
Meta, Google, LinkedIn and Bing. What each one is counting, how it is counting it, and where the conversions overlap.
Tracking
Tag Manager and GA4. What fires, what is broken, what has quietly been broken for months.
CRM
Whether leads can be traced back to source at all, and whether closed revenue can be traced back to a campaign.
The gaps between them
The part nobody owns. Where the ad platforms and the CRM disagree, by how much, and which one is closer to true.
The gap we go looking for
When two platforms both claim the same conversion, their totals add up to more business than you actually did. Quantifying that is most of the audit.
What you get
A written findings document. Yours to keep and act on, with us or without us.
No obligation to continue, and no pitch dressed up as a report.
Practicalities
The details, so you know what you're agreeing to.
How long
[AUDIT DURATION]
What it costs
[AUDIT PRICE]
What we need from you
Read access to your ad accounts, analytics and CRM. [ANYTHING ELSE REQUIRED]
Your time
[TIME COMMITMENT, e.g. one kickoff call and one walkthrough]
Book the audit.
Send us a line about your setup and we'll tell you whether an audit is worth doing at all.
Get in touch