Free marketing data audit

The starting point for every engagement, and the fastest way to find out whether your numbers can be trusted. One of four free audits.

What we look at

Every source that claims to tell you how the business is doing. In more depth: what a marketing data audit actually checks.

Ad accounts

Meta, Google, LinkedIn and Bing. What each one is counting, how it is counting it, and where the conversions overlap.

Tracking

Tag Manager and GA4. What fires, what is broken, what has quietly been broken for months.

CRM

Whether leads can be traced back to source at all, and whether closed revenue can be traced back to a campaign.

The gaps between them

The part nobody owns. Where the ad platforms and the CRM disagree, by how much, and which one is closer to true.

The gap we go looking for

When two platforms both claim the same conversion, their totals add up to more business than you actually did. Quantifying that is most of the audit.

Unique conversions Counted twice 388 63 Your platforms reported 451 between them. Only 388 happened. Unique conversions Counted twice 388 63 Your platforms reported 451 between them. Only 388 happened.
Illustrative. The size of the overlap is exactly what the audit measures.

What you get

A written findings document. Yours to keep and act on, with us or without us.

Findings What is tracked, what is broken, what is missing, and what each of those is costing you in decisions.
Reconciliation Your ad platform numbers set against your CRM numbers, with the gap quantified.
A build plan What we would fix, in what order, and what it would take. You are free to take it elsewhere.

No obligation to continue, and no pitch dressed up as a report.

Practicalities

The details, so you know what you're agreeing to.

How long

About one week, from the day access is granted to the written findings.

What it costs

Nothing. It is the first step, and you keep the written findings whether or not we work together.

What we need from you

Read access to your ad accounts, analytics and CRM, plus a short list of the ad platforms, CRM and tracking tools you use.

Your time

One call to walk through the findings. Access is granted by email.

Book the audit.

Send us a line about your setup and we'll tell you whether an audit is worth doing at all. After the audit, you can try your own dashboard free with a 30-day test flight.

Get the free audit