Free PPC and ad account audit
A free audit of your Google, Meta, LinkedIn and Microsoft Ads accounts: where spend is wasted, whether conversions are tracked properly, and what the platforms claim against what your CRM shows.
Book the free auditWhat we look at
Google Ads, Meta Ads, LinkedIn Ads and Microsoft (Bing) Ads, whichever you run.
Account structure
Campaigns, ad groups and budgets: whether the structure matches how you sell, and where it splits or overlaps.
Conversion tracking
What each platform counts as a conversion, whether those are real leads, and whether enhanced conversions or a Conversions API are set up.
Wasted spend
Search terms, placements and audiences spending money without producing leads, and the negatives that are missing.
Bidding and budgets
Whether automated bidding is optimising toward the right event, and how budget is split across campaigns and platforms.
Ads and landing pages
Ad coverage, testing, and whether the landing pages match what the ads promise.
Platforms against the CRM
What the platforms claim compared with the leads and deals in your CRM, so you can see how much they double-count.
What you get
Written findings you keep, whether or not we work together.
Written findings
What is working, what is broken, and what is wasting money, platform by platform.
A prioritised fix list
The changes worth making first, in order, so you can act on it yourself or with us.
Practicalities
The details, so you know what you're agreeing to.
What it costs
Nothing. You keep the written findings whether or not we work together.
What we need from you
Read access to your ad accounts, plus analytics and CRM access if you want platform numbers checked against closed deals.
Your time
One call to walk through the findings.
Questions people ask
Is the PPC audit really free?
Yes. It costs nothing, and you keep the written findings whether or not we work together.
Which ad platforms do you audit?
Google Ads, Meta Ads, LinkedIn Ads and Microsoft (Bing) Ads.
Do you need to change anything in my accounts?
No. The audit uses read access only. Nothing is changed unless you later ask us to.
Do I need to be a B2B company?
No. Any business running paid ads can get the audit, whatever the industry.
Related: B2B PPC agency, the Google Ads cost calculator and the attribution gap calculator.
See where your ad spend goes.
A free audit of your ad accounts, with the fixes in priority order.
Book the free audit