GA4 and Google Tag Manager setup

We set up and audit GA4 and Google Tag Manager so every touchpoint is tracked, every funnel stage is recorded, and leads carry their source into your CRM.

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What we set up

Tracking you can trust, built around the questions you ask.

A tracking plan

A written list of the events that matter, named consistently, before anything is built.

Google Tag Manager build

Tags, triggers and variables for each touchpoint, including the stage at which each visitor enters your funnel.

GA4 events and key events

The events that count as conversions set up properly, so reports show what you actually care about.

Consent handled properly

Tracking that respects the visitor's choice, with consent defaults set before any tag fires.

Where the data goes next

Tracking only pays off when it reaches the places decisions are made.

Leads that keep their source

UTM tags and ad click IDs captured on every form and saved on the CRM record. See what UTM parameters are.

Remarketing and audiences

Events turned into audiences on Meta and Google, so ads reach people based on how far they got. We did this for Unsigned.

Server-side where it is worth it

We advise on whether a server-side setup is justified for you. See what server-side tracking is.

Audit and migration

A review of what fires, what is broken and what has quietly stopped working, and a clean move to GA4 where you need one.

Questions people ask

How do I know if my GA4 tracking is broken?

Common signs are conversions that don't match your CRM, traffic marked direct or unassigned, and events firing twice. The free data audit checks for these.

Do you set up GA4 and Tag Manager from scratch?

Yes, and we also audit and repair existing setups.

Why do GA4 and my CRM show different numbers?

They count different things in different ways. See our guide on why GA4 and CRM numbers never match.

Find out what your tracking is missing.

The free data audit checks your tags, events and CRM source fields together.

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