LinkedIn Ads cost calculator
Work out the LinkedIn Ads budget you need for the B2B customers you want, from your cost per click and conversion rates. Free, and it runs in your browser.
Monthly ad budget
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in your currency
- Clicks needed
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- Leads needed
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- Cost per lead
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- Cost per customer
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- Return on ad spend
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Pre-filled with example figures, not benchmarks. Use the numbers from your own account and CRM.
How the calculator works
It works backwards from the customers you want. Leads needed = customers ÷ lead-to-customer rate. Clicks needed = leads ÷ click-to-lead rate. Budget = clicks × cost per click. Cost per customer = budget ÷ customers.
The most important input is the lead-to-customer rate, and it only comes from your CRM. LinkedIn can tell you cost per click and cost per lead, but not how many of those leads became customers.
Why LinkedIn needs this more than most
LinkedIn clicks usually cost more than search or social clicks elsewhere, and B2B deals close months after the click. Judged on cost per lead, LinkedIn often looks expensive; judged on cost per customer, it can be the cheapest channel in the account.
The full breakdown is in what LinkedIn Ads cost B2B companies, and how we run it is on our LinkedIn Ads agency page.
Questions people ask
How much should I budget for LinkedIn Ads?
Work back from the customers you need through your lead-to-customer and click-to-lead rates. LinkedIn also sets a minimum daily budget per campaign, shown in Campaign Manager.
Why is LinkedIn so expensive per click?
You can target by job title, seniority and company, and many B2B advertisers compete for the same decision-makers.
How should I judge whether LinkedIn Ads are working?
By cost per qualified opportunity and cost per closed deal in your CRM, tracked from the lead form to closed-won.
More free tools: all drop-b tools.
See what your LinkedIn leads turned into.
The audit traces LinkedIn leads into your CRM before any budget changes.
Get the free audit