Nic Getkate
Director of drop-b.
Nic's background is in performance marketing and marketing automation, and later in data analytics and data engineering. That combination is what led to starting drop-b: data infrastructure designed by someone who has also run the campaigns it reports on.
Nic runs drop-b together with the team that builds and runs the work. For the company story, see about drop-b.
What Nic writes about
- Marketing attribution, and why ad platforms and the CRM disagree
- Conversion tracking, UTM tagging and offline conversions
- Data warehouses and dashboards for marketing teams
- CRM set-up and integration with ad platforms
- The maths of B2B paid media: CAC, payback and cost per lead
Work with Nic and the team
Most engagements start with a free data audit. You can also see case studies, services and the free tools.
Articles by Nic and the team
- Conversion tracking: a practical setup guide
- Google Ads offline conversions from your CRM
- HubSpot and Google Ads offline conversions
- Salesforce and Google Ads offline conversions
- Zoho CRM and Google Ads offline conversions
- GoHighLevel and Google Ads offline conversions
- Multi-touch attribution: a plain guide
- Looker Studio vs a data warehouse for marketing
- Blended CAC: formula and example
- Marketing efficiency ratio (MER) vs ROAS
- Cost per lead for B2B: formula and pitfalls
- MQL vs SQL: definitions and handoff
- B2B marketing attribution: a practical guide
- GA4 vs Google Ads conversions: why the numbers differ
- POPIA and marketing tracking: what to check
- What are UTM parameters?
- What is the Meta Conversions API?
- What is server-side tracking?
- What is offline conversion tracking?
- CAC payback and LTV:CAC, explained
- Marketing attribution models, judged against your CRM
- What LinkedIn Ads actually cost B2B companies
- How much does a B2B PPC agency cost?
- What is a marketing data warehouse?
- Supermetrics alternatives: a new connector, or a warehouse you own?
- GA4 vs CRM: why your lead numbers don't match
- Meta and Google both claim the same conversion
- Why your ad platforms don't agree with your CRM
- What a marketing dashboard should actually show you
- What a marketing data audit actually checks